People don’t read
content anymore, if they ever did. They don’t have time or the patience. They scan looking for key visual indicators of how to get what they want. You have options to keep this brief or there’s detail for those with time or the inclination for more.
Design starts with you and time is short. Providing the right information to your audience is key to any successful experience. When users meet their goals, they often return and recommend.
On average we read
— 28% of page content
— 79% scan content
— 16% read word-for-word
Many digital experiences last under 90 seconds.
With half of visitors leaving after one page.
Visitors act fast, and relevance drives engagement.
Studies indicate users
— Scan in an F shape
— Expect seamless usability
— Want intuitive design
— Are goal-oriented
Customer engagement is key
Understanding customer behaviours through discovery or continuous user research can be crucial to successful products. Identifying what your customers need (and don’t need) reveals user-focused opportunities and value.
Customer behaviour strategies drive:
Clear understanding of customer needs and expectations
Experience insights for analysis
Opportunities to improve conversion
Evidence-based design and product decisions over intuition
Increased loyalty, retention and brand advocacy
Solutions to reduce friction across customer journeys
Predictive analysis for anticipating future behaviours and needs
Personalised experiences that drive engagement and relevance
Alignment through process
It can take only a few improvements to an existing process to increase efficiency and productivity. Small changes such as streamlining communication, improving goal visibility, or removing unnecessary steps can have a significant positive impact over time.
Regularly evaluating and optimising workflow helps teams uncover hidden inefficiencies and implement simple, continuous improvement.
Looking for:
Team process and improvement review
Design & product team management
Behaviour insight strategy
Roadmaps to support delivery plans
Experience audits
Delivery support of existing strategy
Building a UX & Product teams - contract/perm/mixed
Let’s connect
For contract or project engagements, please share a brief outline of your objectives and requirements.